New law Nicotine Pouches Legal in the UAE | Pablo, VELO, ZYN
 UAE Approves Legal Sale of Nicotine Pouches in 2025— Here’s What You Need to Know
The UAE has officially approved the sale of tobacco-free nicotine pouches, starting July 29, 2025, according to the Khaleej Times. This move is part of the country’s broader initiative to provide safer alternatives to smoking and help residents quit traditional cigarettes.
Legal Status of Nicotine Pouches in the UAE
Tobacco-free nicotine pouches (not containing any tobacco leaf) are now legal for sale and consumption in the UAE under the following conditions:
- Must be licensed and ESMA-approved
- Can only be sold to individuals aged 18+
- Products must carry clear health warnings
- Tobacco-based snus remains banned
- This update opens doors for well-known brands like Pablo, VELO, ZYN, and Nordic Spirit to enter the UAE market through official, regulated channels.
 What Are Nicotine Pouches?
Nicotine pouches are small white bags placed under the upper lip that deliver nicotine without any smoke, vapor, or tobacco. They’re discreet, odorless, and considered a cleaner alternative for nicotine consumption.
 Benefits of Nicotine Pouches
- 100% tobacco-free
- Smoke-free, suitable for indoor or public use
- No teeth staining or breath issues
- Helps reduce cigarette cravings
- Safer and more discreet than vaping or smoking
 Top Nicotine Pouch Brands Available in UAE
- Pablo – Strong hits, icy mint flavors
- VELO – Smooth, beginner-friendly
- ZYN – Global brand, citrus & espresso flavors
- White Fox, Loop, Killa, Rabbit – Other rising brands
Where to Buy in the UAE
You can purchase nicotine pouches.
At licensed vape shops across Dubai, Abu Dhabi, and Sharjah, you can Order from the online shop linked Maxvape.
Through authorized online stores with 1–12 hour delivery options
Always check for health warning labels and official packaging to ensure authenticity.
 Important Note
While tobacco-free nicotine pouches are now legal, traditional tobacco snus remains banned in the UAE. Importing or selling tobacco-containing snus may lead to legal penalties.
 Final Thoughts
With this new regulation, the UAE continues to support harm reduction and smoking cessation. Nicotine pouches are now a legal, cleaner, and more convenient option for adult nicotine users in the Emirates.